Privacy Policy
Last updated: July 14, 2026
1. Who we are
Paper Trails is operated by Senda Travel LLC, a Wyoming limited liability company doing business as Paper Trails ("Paper Trails," "we," "us," or "our"). Our website is located at papertrails.co. For any privacy-related questions or requests, please contact us at megan@papertrails.co.
2. Information we collect
We collect information you provide directly to us through our website, including when you submit inquiries, complete forms, or communicate with us. This may include your name, email address, travel preferences, budget, destinations of interest, and any other information you choose to share.
We also collect information automatically when you visit our site, including your IP address, browser type, device type, pages visited, and time spent on the site. This information is collected through our website platform and any analytics tools we use.
We may also receive information about you from third parties, such as social media platforms, if you interact with our content on those platforms.
3. How we use your information
We may use the information we collect to:
-
Respond to your inquiries and provide services you request
-
Match you with travel operators and itineraries based on your preferences
-
Facilitate introductions between travelers and operators
-
Send you our newsletter and updates, if you have opted-in
-
Improve our website and understand how visitors use it
-
Conduct research and analyze trends to develop and improve our services
-
Analyze aggregated trends and patterns to improve our services and share insights with partners, in anonymized form
-
Deliver targeted advertising and marketing communications
-
Generate personalized recommendations
-
Comply with legal obligations
-
Protect the rights, property, and safety of our company, our users, and others
4. How we share your information
We may share your information with third parties in the following circumstances:
Service providers: We work with third-party companies and individuals to help us operate our website, conduct our business, and serve our users. These service providers may have access to your personal information as needed to perform their functions, and are not authorized to use it for other purposes. This includes hosting providers, email service providers, analytics companies, payment processors, and other technology and business service providers.
Travel operators: When you express interest in a trip or operator, we may share relevant information with that operator to facilitate an introduction and help you arrange travel services. We may also share aggregated, anonymized trend data with our partner operators to help them understand demand patterns and improve their offerings.
Social media and advertising: We may use social media platforms and third-party advertising partners to deliver content and advertisements that may be relevant to you, based on your interests and activity. These partners may use cookies and similar tracking technologies.
Business transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Legal requirements: We may disclose your information where required by law, to respond to legal process, or to protect the rights, property, and safety of our company, our users, or others.
Other purposes: We may share your information for any other purpose disclosed to you at the time of collection, or with your consent.
5. Tracking technologies
Our website uses cookies and similar tracking technologies to support site functionality, analyze usage, and deliver relevant advertising. We may also use pixel tags, web beacons, and other technologies for similar purposes. You can manage cookie preferences through your browser settings, though doing so may affect your ability to use certain features of our site.
We may work with third-party analytics and advertising partners who collect information about your activity on our site and other sites over time. For more information about how to opt out of interest-based advertising, visit the Network Advertising Initiative opt-out page at networkadvertising.org/choices.
6. Data storage and security
Your information is stored on servers maintained by our website platform and other third-party service providers, which may be located in the United States or other countries. We take reasonable measures to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
7. Data retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to conduct our legitimate business interests, comply with legal obligations, resolve disputes, and enforce our agreements. This includes retaining inquiry and form submission data for analytical purposes — such as understanding travel trends, destination demand, and seasonal patterns — that help us and our partners identify opportunities and improve our services over time. Any data used for these analytical purposes will be aggregated and will not include personally identifiable information.
You may request deletion of your personal information at any time by contacting us at megan@papertrails.co. We will honor such requests where we are not required by law or legitimate business interest to retain the data. Newsletter subscribers may unsubscribe at any time via the unsubscribe link in any email.
8. Your rights
Depending on where you are located, you may have rights regarding your personal information, including the right to access, correct, delete, or restrict processing of your data, and the right to withdraw consent for marketing communications at any time. To exercise any of these rights, please contact us at megan@papertrails.co.
If you are a California resident, you may have additional rights under California law, including the right to request information about our sharing of your personal information with third parties for their direct marketing purposes.
If you are located in the EU, EEA, or UK, you may have rights under the General Data Protection Regulation (GDPR) or UK GDPR, including the right to lodge a complaint with your local data protection authority.
9. Children's privacy
Our website is not directed at children under the age of 16. We do not knowingly collect personal information from anyone under 16. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.
10. Third-party links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
11. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will update the date at the top of this page. Continued use of our website after any changes constitutes your acceptance of the updated policy.
12. Contact us
For any questions or requests relating to this Privacy Policy, please contact:
Senda Travel LLC (operating as Paper Trails)